DataOps FAQs
Get clarity on our solutions and services with these DataOps FAQs.
Frequently Asked Questions
Data Operations focuses on the day-to-day management and maintenance of data to ensure that it remains accurate, accessible, and usable for business decision-making. This discipline emphasizes the operational aspects of handling data, strongly focusing on automation, monitoring, and continuous improvement. DataOps makes sure that data is readily available, reliable, and timely for users and systems, bridging the gap between data management and data consumption.
The responsibilities of DataOps include monitoring data pipelines, quality assurance, managing data storage, and guaranteeing that data is delivered where and when needed. DataOps teams respond to issues, automate workflows, and maintain the data infrastructure to support ongoing operational needs.
Data engineering focuses on designing, building, and maintaining data pipelines and infrastructure. DataOps, however, focuses on automating, orchestrating, and continuously improving data workflows, ensuring collaboration, agility, and quality across the entire data lifecycle. What does this mean in the context of the work we do? BettrData takes the data engineering out of data operations by removing expensive tools and expensive people from operational functions.
DevOps applies agile and automation practices to software development and operations, while DataOps brings similar principles to data management, focusing on continuous integration, delivery, and collaboration to ensure high-quality, reliable data operations.
Effective data management requires considerations such as data quality, governance, security, scalability, compliance, integration across systems, and automation of data processes to ensure reliable, timely, and secure data access and usage.
BettrData is a business-to-business provider of innovative data quality and workflow automation solutions, enabling data-driven organizations to unlock the power of their data. Forge is our Data Operations AI native solution, integrating advanced automation with no-code/low-code tools to deliver clean, compliant data at scale, helping businesses streamline operations, enhance efficiency, and ensure regulatory compliance. By simplifying complex data processes, BettrData empowers professionals to achieve more in less time, driving cost savings and operational improvements.
Ideal for small to medium-sized businesses, Essential DataOps provides a hosted instance in the BettrData cloud. This platform version includes file conversion, standardization, transformation, enhancement, tracking and compliance management, and reporting features.
Designed for larger, commercial B2B service providers and multi-business enterprise organizations, Enterprise DataOps provides on-premise single-tenant deployment capabilities. It supports processing at high speed and volume and includes file conversion, standardization, transformation, enhancement, tracking and compliance management, and reporting functionalities.
BettrData’s Forge Data Operations platform provides options to quickly connect with existing services in your organization’s tech stack or add purpose-built services to elevate and automate workflows, including:
- BD Ingest: Automate the ingestion of unlimited data sources and formats in minutes.
BD Segment: Run real-time counts, segment your data, and enrich to build audiences and output activation-ready files to any source. - BD Activate: Create activation-ready audiences and campaign files. Enables direct marketing professionals to optimize their direct mail processes, bringing steps like CASS/NCOA/DPV and match keying into their primary workflow.
- BD Enrich: Inject third-party data into your pipelines, eliminating external file transfers, seamlessly integrated throughout the DataOps process. Improve data quality while saving time and money passing files across multiple vendors.
- BD Integrate: Integrate workflows and data delivery with any system in your data stack through connectors, APIs, and SFTP, ensuring seamless connectivity at any stage.
- Persistent Identity Management: Quickly integrate workflows to your preferred customer identity partners, ideal for digital-savvy marketers ready to onboard and activate second- and third-party data.
Both! BettrData’s Forge Data Operations platform supports flexible deployment models, including on-premise installations, private cloud environments, or a fully hosted service in the BettrData Cloud.
AWS is our preferred cloud provider, but we can deploy into all major clouds (and some non-major ones, as well).
BettrData offers hundreds of prebuilt integrations with most major sources of record. New integrations are commonly added and customized as requested, which takes us only 1 to 2 weeks to build, test, and implement in the platform production instances.
The optimal approach to data integration adoption relies on finding the right balance between batch sources and APIs. Organizations must assess their specific needs, considering factors such as data volume, real-time requirements, and the nature of their systems. Integrating batch processing for large-scale data synchronization and leveraging APIs for real-time interactions can create a harmonious and responsive data ecosystem. The key lies in adopting a hybrid approach that maximizes the strengths of both methods, ensuring that data integration strategies align with the organization’s goals and evolving technological landscape.
We focus on clients that ingest large amounts of second- and third-party data, such as direct mail and direct marketing, AND we work with clients in automotive, advertising, consulting, fintech, financial, healthcare, manufacturing, and many other industries. We handle any client from any industry that processes data on behalf of their customers.
With built-in automated compliance management, BettrData ensures full transparency and control over data sourcing, permissions, and regulatory adherence—including SOC 2, GDPR, CCPA, HIPPA, and more — with instant audit reporting capabilities, enabling our customers to maintain compliance. In addition, our AI is able to ingest and then quarantine non-compliant data. Feel free to review our Privacy Notice and Security Policy in more depth.
We offer data through many partnerships, including directly integrated into our platform for enhancing your data or adding to your data offering.
We customize our packages and pricing to your needs. BettrData may be deployed on-premise or hosted in the BettrData cloud.
