is the premier data operations platform for companies that ingest significant amounts of 2nd party customer data or 3rd party vendor data. is a turnkey software solution that uses automation and machine learning to reduce operational costs and improve efficiencies. Our simple to use interface helps you to quickly inspect, standardize, enhance, and validate your data!

Centralized Data Workflow Management

Simple-to-navigate interface requires no qualification or technical expertise to effectively manage all of your data assets.

  • Manage batch data files from ingestion to a configurable, standardized output for load into Snowflake, Databricks, or other downstream systems
  • “Configure Once” reusable data pipelines
  • Increase organizational data visibility, data sharing, and compliance (GDPR/CCPA/CPRA)
  • Save time and money by redirecting resources to other priority areas of your business

Automatic data acquisition and conversion

Effortlessly acquire, organize, and navigate incoming data and quickly identify any issues.

  • Real-time at-a-glance view of all of your incoming data
  • “Smart Automation” learns and does work for you
  • Automatically process CSV, Fixed, ZIP, PGP, Excel, Parquet, and other common formats 
  • Scheduled Exports: Shopify, Facebooks Ads, Google Ads, PostgreSql, MySql, MongoDB & adding more all the time
  • Built-in archive password management, no more hunting for passwords
  • Easily add address standardization (CASS), NCOA, identity resolution (individual, household, address), and more to any pipeline
  • Integrated SFTP hosting, 1-click, and your customer is sending data

Intuitively configure new data pipelines for automatic conversion and validation

Intelligent and adaptable tool kit for one-time configuration of data in order to enable seamless automation.

  • Automated mapping of data fields reduces the need for manual intervention
  • With one click, add a field distribution report, density report, and other quality metrics to our data validation reports
  • Adaptable validation rules alert users to problematic records, fields, and files
  • Maneuver faster and with more control using a no-code/low-code solution
  • Automate data loads to common data stores like Snowflake, Firebolt, Redshift, REST and more


Reduce Costs

Reduce Costs

Our automated data operations platform will allow businesses to reduce or reallocate the number of full-time employees needed to support their data operations. This is traditionally a very manual and expensive process, and our product packages it all together to simplify the process and significantly reduce costs.

Improve Quality

Improve Quality

With so much problematic data in business, most companies cannot give appropriate attention to the quality of their data because they are too busy processing it. By using our product, you automatically become a proactive business when it comes to data quality. With clear visibility of all incoming data and a built-in alerting system, our platform ensures that your data quality standards are met.

Turnkey Data

Turnkey Data

We are a first-of-its-kind solution that has taken many costly manual processes and put them into a single platform. The platform is ready to use after a simple installation and several straight-forward configurations. This saves time and money and provides an overdue alternative to the costly and lengthy traditional approach to data operations.


Brendan Porter

Director, Technology at Infinity Direct

``We are getting data delivered from beginning to end in 2-3 minutes that used to take 2 days! Our team did not believe it at first and is very excited about the new delivery capabilities we've gotten with``

Dave Love

EVP & CSO, Cross Country Computer Corporation

“BettrData allowed us to reduce back-office headcount hiring by 50% this year, without slowing down Account Services hiring. We’re brushing our teeth in the morning while BettrData is working!”

Derick LaPointe

VP of Client Strategy, Infinity Direct

“Starting with BettrData was our first step to becoming a first-class database company.”

Experience the efficiency, intelligent design, and user-friendliness of in action. Team

Aaron Dix

Founder and CEO

With nearly 20 years in the database marketing industry and delivering big data solutions, Aaron has emerged as an expert in ETL, distributed systems, data pipeline design and managing world-class data operations teams. Aaron’s first-hand experience in building data pipeline solutions and managing teams of developers and data analysts, helped him compile the long list of ideas that contributed to the development of BettrData, the system he always wished he had.

Charles States II

Head of Sales

Charles has 20+ years of experience working with integrated data products and service-based (SaaS) sales and marketing teams as an operationally-oriented Sales and Marketing executive. Charles has successfully negotiated complex SaaS deals with Fortune 100 & some of the largest organizations. Charles is excited to be working with the team to implement, train and execute go-to-market strategies built for’s success.

Lindsay Hart

Head of Marketing

Lindsay is a senior executive with 20 years of Marketing experience in direct marketing, software, and other high growth B2B tech spaces. She is passionate about making a difference at emerging companies, and is passionate about Lindsay is equally left-brained and right-brained; she's a strategic, data-driven geek and a creative, big idea generator.

Alex Lauderbaugh

Head of Product

Experienced product and go-to-market leader that has brought multiple successful SaaS and DaaS data products to market. Alex is passionate about developing products that solve complex problems and building strategic partnerships to deliver them to customers.

Karim Joseph

Lead Sales Engineer

Visionary and hands-on technology leader with a proven track record of delivering data solutions that enable businesses to scale. Highly technical, innovative and collaborative with a deep understanding of B2B/B2C marketing, distributed systems, and cloud computing.

Justin Murray


Experienced data-focused developer with a demonstrated history of working in the marketing and advertising industry with some of the nation's largest data compilers. Strong information technology professional with a Master's degree focused in Data Science.

Andrea Stephens

Advisor - Business Development

Direct Marketing expert and entrepreneur w/ successful exit from multiple start-ups. Andrea has 25+ years managing marketing, business development, and sales teams that enabled the positioning and exit of 3 companies including 1 IPO.

Campbell Ohrlis

Sales Executive

Campbell has over 30 years of experience in sales and growth strategy. He has created amazing results for a wide range of data, software and SaaS companies. As the Director of Sales for his goal is to help every client solve their data, automation, and quality challenges through building long-lasting relationships and best-in-class support.

Mary Hartman

Digital Marketing

Mary has nearly 10 years working in digital marketing #agencylife from paid ads to SEO. During the span of her career, she has worked in traditional advertising, lead gen, and SEO before developing a passion for digital ads management in 2012 in an agency setting. My passion is in digesting the data, finding insights, and moving forward with processes to grow a team and build a brand identity.

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