Our Mission
Traditionally engineering and operations are intertwined, forcing data engineers to handle both infrastructure and operational complexity—slowing innovation and limiting efficiency at the expense of science and engineering.
BettrData is a data pipeline and processing software company. Our AI Data Operations software automates data movement, integration, transformation, and activation at scale—enabling companies to onboard, cleanse, and deliver data with speed, accuracy, and compliance.
Aaron Dix
Founder and CEO
Our Founding Story
With nearly 20 years in database marketing and big data solutions, Aaron Dix founded BettrData in 2020 to revolutionize data operations. Having led data operations for some of the largest Data Product and Service Providers (DPSPs) in the U.S., he saw firsthand the inefficiencies in traditional processes. An expert in ETL, distributed systems, and data pipeline design, Aaron built BettrData to create the system he always wished existed. His experience leading high-performance teams and scaling data volume, ingestion, and quality—without relying on software or technology—proves that the right processes drive massive efficiency gains.
BettrData brings this capability to the entire marketplace as the first AI-centric solution that allows non-technical users to handle data processing at an enterprise scale—achieving the work of 7-10 engineers. By leveraging AI and automation, BettrData helps organizations streamline data operations and meet their business goals with greater speed and efficiency.
Our Leadership Team
BettrData’s leadership team brings expertise in Tech Stack Optimization, GTM Acceleration, Revenue Intelligence, AI-Driven Forecasting, and Market Expansion, driving innovation in data operations.
With a focus on Enterprise Growth Strategy and Revenue Architecture, they scale BettrData through market expansion and optimized monetization. Ensuring seamless growth, they also prioritize Risk & Compliance Oversight, maintaining regulatory adherence, data security, and governance as we expand and innovate.
By combining strategic vision with technical excellence, our leaders continuously refine our solutions to meet the evolving demands of modern data pipelines.
Chris McDonald
Charles States II
Paige Hines
Cindy Koehler
David Dolan
Alex Lauderbaugh
Our Board Members
Our Board of Directors brings deep industry expertise and strategic oversight to guide our long-term vision and growth.
Aaron Dix
Chris McDonald
Promise Phelon
Rachel Baruch
Adam Burrow
Core Values
We don’t just work by these values. We are built on them. They define our standards.
From strategy to structure, our values lead. They are our operating system.
Our core values drive how we work, who we work with, and where we are going.
Driven
We value passion, determination, and hunger—qualities that define those who demonstrate the will and fortitude to win.
Committed to Mastery
We are dedicated to developing masters of their craft. By providing opportunities for growth and empowering individuals, we ensure they have the space to lead and succeed in their expertise.
Problem Solver
We embrace challenges with a solution-oriented mindset. We are relentless in overcoming obstacles, using creativity and pragmatism to resolve problems efficiently.
Quality
We hold ourselves to the highest standards, delivering excellence in everything we do. From product development to service delivery, we are committed to quality at every step.
Team First
When faced with challenges, we confront them head-on, objectively, and without emotion. We prioritize solutions over fault, focusing on winning together as a team.
Reliable
We take full ownership of our responsibilities and follow through with a “no excuses” mentality. We do what we say we will do, delivering results consistently and with integrity.
Join the Team That’s Revolutionizing Data
We’re looking for innovators, problem solvers, and data-driven minds who want to push the boundaries of what’s possible.
If you thrive in a fast-paced, collaborative environment and are passionate about building cutting-edge solutions, BettrData is the place for you.
Send us an email at hiring@bettrdata.io
Powerfully Simple
Power your business with the tools and resources necessary to succeed in an increasingly complex and dynamic data environment.
