May 2025 — BettrData, a B2B software company and creator of Forge AI Data Operations, proudly announces the appointment of Chris McDonald as President and Managing Director. A long-standing board member and strategic advisor, McDonald’s appointment to this leadership role formalizes a proven partnership with Founder and CEO Aaron Dix, one that has already played a pivotal role in the company’s evolution.
This leadership expansion comes at a key moment in BettrData’s growth journey. The company recently completed a comprehensive brand relaunch, unveiling a new visual identity, a redesigned website, and updates to its flagship platform: Forge AI Data Operations. McDonald was instrumental in this transformation, helping reposition BettrData as the category-defining leader in Data Operations.
“Investors participating in our last funding round consistently remarked on what a great team Chris and I make, encouraging us to make it formal,” said Aaron Dix, Founder of BettrData. “His leadership and experience in B2B software and data, governance, financial operations, and go-to-market strategy have helped us grow with clarity and purpose. With Chris focused on building a great company, I’m able to focus fully on building a great product and realizing our vision for Data Operations.”
McDonald brings a track record of scaling B2B SaaS and Data companies, with a reputation for driving high-impact outcomes through a customer-centered, operations-driven approach. As a founder, operator, and board director, he has helped define and mature multiple companies in data and marketing technology.
“When your product has such a transformational impact on your users’ operations and long-term success, they don’t just evaluate the software, they evaluate the team behind it,” said McDonald. “BettrData is setting a new standard for what it means to be a great software partner. Our vision is not just to automate workflows, but to give teams superpowers. We intend to scale customer satisfaction in lockstep with user growth, something that should be the norm in technology, but too often isn’t.”
With McDonald stepping into an operating role, BettrData is doubling down on its commitment to innovation, operational excellence, and user-centric growth. The company’s Forge AI Data Operations platform enables organizations to automate every stage of the data lifecycle from ingestion and transformation to activation and integration delivering clean, compliant data at unmatched speed and scale.
As emerging technologies evolve at an unprecedented pace, often outpacing regulation and thoughtful deployment, BettrData remains grounded in its commitment to stewardship on behalf of its user community. “Our commitment to the responsible use of AI and the protection of personally identifiable information goes beyond compliance; it’s about doing what’s right,” said McDonald. “At a time when guardrails are still being established, stewardship often comes down to common sense. Our ability to cut through the noise and consistently make the right call is what makes us a reliable partner to the commercial data product and service providers embedding BettrData into the core of their tech stacks.”
About BettrData
BettrData is a B2B software company and the creator of Forge: AI Data Operations, the purpose-built workflow automation platform for commercial data product and service providers. Our software enables teams to eliminate manual processes and reduce engineering overhead by automating ingestion, transformation, enrichment, activation, and integration across high-volume, high-complexity data pipelines. With a no-code/low-code interface, built-in compliance, and seamless integrations, BettrData empowers teams to deliver clean, production-ready data faster and at a fraction of the cost. Learn more at www.bettrdata.io.
