Our Mission
We enable data product and service providers to Data Better.
Our mission is to eliminate the manual, repetitive, and unscalable work that keeps engineers stuck in operations. We build modern AI-native software that solves for data quality deficits and replaces manual processes with intelligent automation. This helps teams get ahead — delivering 10–100x the scale and throughput, in half the time, at a fifth of the cost — all without scaling headcount. We fix the root problems — data quality, operational overhead, and time-to-delivery — so small teams can perform like large ones.
Our Leadership Team
At BettrData, our leadership team takes its role as servant leaders seriously—listening to our users, driving innovation for data product and service providers, and delivering reliable solutions that make a measurable impact.
Cindy Koehler
Chris McDonald
Aaron Dix
Alex Lauderbaugh
Kimber Wallace
Laurie Donnelly
Our Board Members
Our Board of Directors brings deep industry expertise and strategic oversight to guide our long-term vision and growth.
Aaron Dix
Chris McDonald
Promise Phelon
Rachel Baruch
Adam Burrow
Aaron Dix
Founder and CEO
Our Founding Story
With nearly 20 years in database marketing and big data solutions, Aaron Dix founded BettrData in 2020 to revolutionize data operations. Having led data operations for some of the largest Data Product and Service Providers (DPSPs) in the U.S., he saw firsthand the inefficiencies in traditional processes. An expert in ETL, distributed systems, and data pipeline design, Aaron built BettrData to create the system he always wished existed. His experience leading high-performance teams and scaling data volume, ingestion, and quality—without relying on software or technology—proves that the right processes drive massive efficiency gains.
BettrData brings this capability to the entire marketplace as the first AI-centric solution that allows non-technical users to handle data processing at an enterprise scale—achieving the work of 7-10 engineers. By leveraging AI and automation, BettrData helps organizations streamline data operations and meet their business goals with greater speed and efficiency.
Core Values
We don’t just work by these values. We are built on them. They define our standards.
From strategy to structure, our values lead. They are our operating system.
Our core values drive how we work, who we work with, and where we are going.
Driven
We value passion, determination, and hunger—qualities that define those who demonstrate the will and fortitude to win.
Committed to Mastery
We are dedicated to developing masters of their craft. By providing opportunities for growth and empowering individuals, we ensure they have the space to lead and succeed in their expertise.
Problem Solver
We embrace challenges with a solution-oriented mindset. We are relentless in overcoming obstacles, using creativity and pragmatism to resolve problems efficiently.
Quality
We hold ourselves to the highest standards, delivering excellence in everything we do. From product development to service delivery, we are committed to quality at every step.
Team First
When faced with challenges, we confront them head-on, objectively, and without emotion. We prioritize solutions over fault, focusing on winning together as a team.
Reliable
We take full ownership of our responsibilities and follow through with a “no excuses” mentality. We do what we say we will do, delivering results consistently and with integrity.
Join the Team That’s Revolutionizing Data
We’re looking for innovators, problem solvers, and data-driven minds who want to push the boundaries of what’s possible.
If you thrive in a fast-paced, collaborative environment and are passionate about building cutting-edge solutions, BettrData is the place for you.
Send us an email at hiring@bettrdata.io
Powerfully Simple
Power your business with the tools and resources necessary to succeed in an increasingly complex and dynamic data environment.