Most data companies hit the same wall.
They have valuable data. Customers want access to it. And yet, every request turns into a slow, manual process: emails, spreadsheets, back-and-forths, SQL queries, revised counts, issues and revisions, and eventually a delivery that’s already out of date by the time it lands.
We built BD Select to break that cycle.
The problem we kept seeing
Data service providers are great at collecting, enriching, and maintaining data. What they’re often missing is a clean, scalable way to let customers use that data on their own terms.
Instead, the workflow usually looks like this:
A customer asks for a list or count
Sales gets involved
Sales loops in a data operator
The operator writes SQL
Counts come back
The customer asks for changes
Repeat until everyone’s tired
This doesn’t scale. It slows deals. It burns operational time. And it puts an artificial ceiling on how much customers can actually consume.
Worse, it creates friction right at the moment customers are most motivated to buy.
What BD Select is
BD Select is a list segmentation and audience builder that lets users explore data, build audiences, get counts, and export results – without writing SQL.
It’s designed specifically for data service providers who want to turn their datasets into a self-serve product.
Think of it like ZoomInfo’s audience builder – but built for any data source you want to syndicate.
With BD Select, your customers can:
Filter and segment data intuitively
Instantly see audience counts
Export lists on demand
Iterate in real time, without waiting on your team
And you can offer all of that without building a platform from scratch.
Built for Speed – On Both Sides
We were opinionated about speed from day one.
Speed to market:
Data providers can launch a self-serve experience in days, not months. No multi-quarter platform rebuilds. No heavy engineering lift.
Speed for customers:
Instant feedback changes behavior. When customers can explore data themselves, they test more ideas, build more audiences, and ultimately order more.
This isn’t theoretical. Self-service always wins when the data is valuable.
Fewer Hand-offs, Fewer Headaches
Every manual hand-off is a tax on your business.
BD Select removes the need for:
Constant sales involvement for basic data requests
Data operators running one-off queries
Endless revisions just to “get the count right”
Customers don’t want to explain what they’re looking for three times. They want to see it, adjust it, and move forward.
BD Select lets them do exactly that.
White-Labeled, Your Brand Front and Center
Your data is your product. Your brand matters.
BD Select is fully white-labeled, so data providers can present a polished, branded experience that feels native—not bolted on.
You control:
Look and feel
Terminology
Data exposure rules
Customer experience
You’re not sending customers to someone else’s platform. You’re wrapping your data in a product that looks and feels like it was built in-house.
Buy, Don’t Build (We Already Did the Hard Part)
Building a segmentation and audience platform is expensive, slow, and full of edge cases you only discover after customers start using it.
We’ve seen teams try. It usually ends the same way: half-built tools, growing maintenance costs, and a roadmap that never quite catches up.
BD Select exists so you don’t have to learn those lessons the hard way.
We built it once. We’re improving it continuously. And we’re focused on making it better every month.
Lower Costs, Better Margins
Operational headcount shouldn’t grow linearly with data volume or customer demand.
By moving list building and counts to self-service, BD Select:
Reduces reliance on data operators
Frees up sales to focus on closing, not counting
Lowers cost-to-serve per customer
The result is a cleaner operation and better margins—without sacrificing customer experience.
The Bottom Line
We built BD Select because the old way of delivering data doesn’t work anymore.
Customers expect speed. They expect control. And they expect modern tools that let them move as fast as they do.
BD Select gives data providers a way to meet those expectations—without rebuilding their business around manual processes.
This is how data should be delivered now.
Next step: Dive Deeper into the topic
Get the full guide – Download the Whitepaper on “The Rise of Data Operations”
Request a platform demo: Schedule a 30-minute walk-through to translate this diagnosis into a prioritized, executable roadmap that reduces cost, increases velocity, and locks data quality into the pipeline, not downstream.
