A common challenge I hear about in Marketing groups (and from Marketing peers) is the inconsistency of data and how to standardize data sources for successful Marketing activation. Today, I was lucky to spend time with Karim Joseph, Jr., VP Solutions Architecture at BettrData.io, to “pick his brain” and discuss one of his favorite topics – how to addresses this challenge to enable client success!
Karim Joseph, Jr. tell us! How does BettrData.io help eliminate data chaos:
Karim: “The BettrData.io platform is designed to bring order to the chaos that often plagues data operations. It’s well-known that inconsistent data can cause significant headaches for data ops teams, marketers, specialists, and engineers. This inconsistency can lead to endless hurdles, if not major roadblocks, in delivering valuable insights and reports to management.
Our solution is all about transforming chaos into consistency and conformity. We’ve built a platform that can interrogate and automate inherently inconsistent datasets. It’s capable of handling various scenarios, such as one client with multiple data sources, multiple targets, and different data layouts. We provide one tool and one seamless process to streamline data operations.”
Could you elaborate on how BettrData.io can be applied?
Karim: “Certainly! Our platform is always at work, 24/7. It doesn’t take breaks. It’s operational and actively working every second of every day! This level of automation ensures that data is constantly processed and transformed without the need for constant engineer supervision or analyst validation.
In terms of where it can be applied, our platform is highly versatile. It can integrate with a wide array of data sources and targets, including cloud services like AWS, GCP, and Azure, as well as various databases and software systems such as Shopify, Salesforce.com, Quickbooks, and more. It’s adaptable to the ever-changing landscape of data sources.”
In your opinion, how does this help Marketers and why is BettrData.io essential in today’s data-driven world?
Karim: “Data is messy. In fact, one of our valued clients, Scott Setera, VP Operations from NaviStone, recently said, ‘Data is dirty. Data is inconsistent. It doesn’t matter what company you’re from…it’s a problem!’ Data chaos is a universal challenge in the data industry. Without effective tools to address this issue, businesses can’t fully leverage the power of their data. That’s where we come in. We have extensive industry experience and knowledge, and we understand the pain points of dealing with inconsistent data. We’re motivated to solve this problem because we believe that clean, reliable data is the foundation of informed decision-making and business success.”
Could you shed some light on the ‘how’ aspect of BettrData.io? How does it work, and what sets it apart from other solutions in the market?
Karim: Our solution is built on a modern tech stack, leveraging the latest in AI and machine learning. It combines cutting-edge technology with decades of experience in managing data operations teams and pipelines. Here’s how it works:
- Automated source tracking: Our platform can track customer defined sources and automatically pull new data using simple rules.
- Automated identification of file type: It understands the content based on the context of historical files, whether they contain transaction data or customer information.
- Automated mapping of new layouts: When data layouts change, our platform can adapt without manual intervention.
- Automated conversion: It transforms data from one format to another seamlessly.
- Automated validation: It ensures data quality and consistency automatically.
- Automated data deployment: The transformed data is deployed to the target systems effortlessly.
What sets us apart is the combination of state-of-the-art technology and our deep understanding of the challenges faced by data ops teams, and any company trying to activate data for their business. The BettrData.io platform was designed to scale data operations and eliminate data chaos. It requires minimal manual intervention, which means faster, more reliable data processing, and ultimately, better business outcomes!”
Thank you for meeting with me, Karim Joseph, Jr., and for the overview of the BettrData.io solution, and such a valuable and comprehensive discussion about data challenges for Marketers!
