Has data become the new shiny toy? Or is it the new Oil?
Quick answer – YES!
Everyone produces data – when we get up and first check our phone, as we sleep with our smartwatch or fitness tracker, as we navigate through every event of the day.
What happens to that data?
Some companies collect it and store it in files that they never access – whether they have the time or not is another issue.
But the forward thinking companies, the ones at the forefront of making data-driven decisions, are accessing and making use of that data.
There are even companies who are bringing to bear the ability to evaluate the data so it is an asset on a company’s books (https://www.orbintel.io)
Other companies are leveraging the data that we create to make smarter decisions on what ads and how to market to us (https://datascore.ai)
The uses for data are endless, the issue is what are you doing to ensure the data collected is usable and doesn’t sit on a server somewhere until the server dies?
Data doesn’t have to languish in a file somewhere.
BettrData.io was created to help companies with the arduous tasks involved in testing and validating the data so they can use it.
Ingesting data shouldn’t be a hassle – remove the chaos with BettrData.io!