May 2025 — BettrData, a B2B software company and creator of Forge AI Data Operations, today announced the official launch of its new brand identity and digital experience, reflecting the company’s evolving vision and growing momentum. The relaunch includes a refreshed website, a new industry blog, and a thought leadership whitepaper designed to support the data teams building, scaling, and transforming how data moves across organizations.
“This rebrand is a reflection of where we’re going and how we’re showing up for the ones building, fixing, scaling, and pushing data forward,” said Paige Hines, BettrData’s Marketing Leader. “It’s our commitment to getting better every day. To build real solutions. To unblock teams, lift the load from engineering, and make data pipelines easier to run and easier to trust.”
The new BettrData website now features:
- Inside the Workflow: A new blog offering practical insights, industry perspectives, and a closer look at what it takes to run data at scale
- The Rise of Data Operations: A new whitepaper exploring how modern teams are gaining control over complex pipelines while freeing engineers to focus on what matters most
- Solutions Pages: Tailored content outlining how BettrData users solve operational and business challenges, with a focus on automation, scale, and time-to-value.
- Interactive Platform Views: A visual walkthrough of the BettrData platform, showcasing how each module works together to automate ingestion, transformation, enrichment, activation, and integration
- Resource Libraries: A growing archive of case studies, whitepapers, and BettrData news designed to share real-world outcomes and strategic insights
- Modern Design: A bold new color scheme and dynamic design system that reflects the product’s energy and the power of what it delivers
Alongside the rebrand, BettrData has also renamed and streamlined its platform and product suite to reinforce its role as the factory for data. The platform is now officially named Forge AI Data Operations, reflecting the scale, automation, and modularity that power it.
Each module has been refined and enhanced to support limitless data processing, giving teams precision control at every stage of the data lifecycle from ingestion and validation to transformation, enrichment, and activation. With a solution purpose-built for each critical phase, Forge AI Data Operations delivers the performance and flexibility needed to operate across even the most complex enterprise pipelines.
At the center of this transformation is the platform. Forge AI Data Operations is not just software. It’s the factory.
It takes in massive volumes of raw, messy, unstandardized data across shipments, batches, or millions of records and runs it through a modular, automated system. What comes out is clean, governed, activation-ready data built for commercial use. From ingestion to activation, AI replaces manual workflows with intelligence that scales with demand.
“BettrData is building the AI foundry for modern data processing,” said Chris McDonald, BettrData’s newly appointed President. “This is about redefining how modern data pipelines run not just for engineers, but for the businesses depending on them.”
The company also credits its recent fundraise with accelerating this momentum.
“We’re incredibly grateful to the investors and partners who have supported this next chapter,” said Aaron Dix, CEO of BettrData. “Their belief in our platform and our people has given us the runway to build something that can truly change the industry.”
Read the SS2 announcement → https://bettrdata.io/news
About BettrData
BettrData is a B2B software company and the creator of Forge AI Data Operations, a purpose-built platform for automating the full data lifecycle at scale. Designed for commercial data product and service providers, the AI eliminates operational bottlenecks by automating ingestion, transformation, enrichment, activation, and integration across complex, high-volume pipelines. BettrData enables teams to move faster, reduce engineering burden, and deliver clean, production-ready data with speed, consistency, and intelligence. Learn more at https://bettrdata.io
